About Us

Strategic Marketing Consultants

The Purple Hat Group is a leading marketing consultancy based in Melbourne. Our highly intuitive and strategic marketing consultants work with businesses and organisations across Australia to bring about business growth.

Our mission is to help businesses grow through practical and measurable marketing and communication strategies that are results-driven and aligned with your business goals and objectives.

We do this by getting to the heart and soul of your business and using our 20+ years marketing and business experience to unlock and leverage your biggest opportunities.

Our marketing consultants in Melbourne will help build the marketing capability within your business and create a strategy that delivers results.

We have worked with a diverse range of clients across many different industries, from small to medium-sized business to large local and global brands.

We also operate several outsourced marketing operations where our highly experienced marketing consultants are based at our client’s premises.

Marketing Management  

Some of the services we offer include:

  • Marketing Strategy Development
    All our projects begin with a strategic review of your business. A deep understanding of your business will help us help you achieve marketing success.
  • Brand Communications
    We work with businesses on enhancing their brand identity through brand development, corporate communications, consumer brand communications, graphic design, point of sale and visual identity.
  • Advertising 
    Our offering includes creative development, execution and end-to-end campaign management for both traditional and digital advertising.  For our SME clients we deal directly and for our enterprise clients, we work directly with some of the top media buying agencies in Australia.  Contact us for more information about all our advertising campaigns.
  • Digital Marketing
    – Part of our digital strategy is also a focus on website design and development, SEO strategies and conversion strategies.  Ask us about our extensive digital portfolio.
  • Content Marketing
    We work with you on the development of strategies for traditional and digital media, content schedules and production.  We develop successful email marketing campaigns that are highly targeted to your audience.
  • Influencer Marketing – Brand and Reputation Management
    Our expertise here involves the development of PR programs,  influencer marketing strategies and personal and corporate positioning and branding.
  • Public Relations
    This includes developing your PR strategy, writing media releases, media liaison, media kits. PR and Influencer marketing go hand in hand so this is where we take an integrated approach to your communication and brand positioning needs.
  • Marketing Audits
    – This is a thorough independent review of your marketing strategy, plans, business goals and objectives,  lead generation activities, and customer journey. When undertaking strategic marketing audits we look at the business as a whole and provide recommendations for improvement,
  • Marketing Mentoring & Small Business Mentoring
    We coach and mentor business owners on how to engage clients and achieve growth through our one-on-one mentoring sessions.  We explore and tackle your biggest challenges.
  • Copywriting
    We collaborate with you to develop compelling copy that tells your story and helps your audience engage with your brand.  We have a team of journalists and writers that understand how to pitch stories at different audiences.  We write copy for websites, email marketing campaigns, company newsletters, advertising, media releases. We have a huge portfolio of work.
  • Outsourced Marketing
    We have several operations where our team is physically based on our client’s premises. This option is best suited to our medium-sized to enterprise clients.
  • Individual Projects
    We are very flexible so contact us if you have a specific project you need completed.

This is what some of our clients say about us.


Some of our experience:

 

There’s more!  For our full portfolio of work and experience, please contact us.