PR, Brand & Reputation Management

Reputation Management Consultants | Public Relations Agency

Brand and reputation management is fundamental to any business and organization looking to own their market, drive sustainable growth and maintain and build a successful, enduring brand.

Reputation management is not about advertising or promotions, it’s about influencing perceptions about your business and brand through a strategic mix of communication approaches.

Our reputation management consultants & public relations professionals help businesses and organisations navigate the increasingly complex and evolving communications environment by identifying the most relevant and strategic mix of channels, tools and tactics to deliver their message – offline and online.

We will add value to your brand, enhance your visibility amongst your target audience and position you as an expert in your area of speciality.

We specialise in:

  • Communications strategy development and execution – developing the strategy to drive your brand or campaign message
  • Influencer program – tapping into the power of Influencers to help deliver your brand message
  • Messaging and positioning – defining your point of difference and translating this into words
  • Brand audits – reviewing all your branded collateral
  • Branding assets – curating and developing brochures, annual reports, publications
  • Branded content – creating and publishing branded content including email marketing campaigns, newsletter articles, blogs


The team at Purple Hat Group has over 30 years experience in media and communications.

Our PR portfolio includes – schools, hotels, wineries, manufacturing, technology launches (SAAS & Apps), not for profit and professional services businesses.

The team is led by our most Senior Writer and Media Adviser – Cheryl Critchley, a Melbourne-based journalist, editor, feature writer and author who has written 8 books and contributed to The Weekly Review, The New Daily,, Herald Sun, Sunday Herald Sun, Sydney Sun-Herald and Daily Telegraph, Sunday Life, Outback magazine, Open Skies (Emirates airline magazine), Time Out amongst others.

Our PR program includes:

  • Media relations & liaison
  • Media releases and distribution
  • Media kits & backgrounders
  • Media plans
  • Media advice 

Please feel free to contact us for more information on what we do and how we have helped other clients in these areas.