marketing strategy development

Strategy Development

Strategy Development

What makes Purple Hat Group a successful marketing agency is our highly strategic approach.

Our strategy development process begins with a strategic marketing review of your business or organisation.

It enables us to deliver a strategy that is aligned with your business goals and plans for success.

Facilitated by the Director of the Purple Hat Group, our goal is to help define your objectives and outcomes, identify gaps and opportunities and determine the steps required to get you where you need and want to be.

Depending on the scope of your requirements, the strategic process can involve one or all of the following stages:


Stage One:  Strategic Review 

  • An initial briefing with the Owner, CEO, Director or Project Manager
  • 3-hour workshop or planning session
  • An organizational audit and review of current strategies and activities to identify gaps and opportunities
  • Relevant market research & analysis
  • Marketing report detailing findings and the agreed goals and objectives.


Stage Two:  Strategy Development

A key (optional) outcome of the strategic review is the development of a marketing strategy based on the agreed business and marketing goals and objectives.  This is an integrated roadmap of all communication, marketing and sales activities.

A good strategy requires creative thinking, strategic thinking, commercial acumen and a thorough understanding of your business.  It sets the foundation of all your marketing activities moving forward,


Stage Three:  Implementation

Option 1– Marketing Consulting

This is for clients who don’t have the resources in-house or are looking for a more cost-effective, focused and strategic marketing approach.

The Purple Hat Group will work with you to drive and execute your marketing and communications program either on a project or retainer basis.

Option 2 – Marketing Outsourcing

There are many benefits to outsourcing your marketing including access to highly strategic and skilled marketers and communication specialists at a fraction of the cost.

We have a number of outsourced marketing operations where our consultants are located on our client’s premises either in a part-time or full-time basis.

It is a strategic approach that can provide your business with a major competitive advantage. And because our consultants are completely independent and removed from any internal politics, it frees the client up to focus on running their business.

We currently have outsourced marketing placements with clients in education and professional services.

Option 3 – Ongoing Mentoring

This is for clients who want to keep up the momentum and stay on track with their progress with ongoing monthly support consisting of one meeting a month for an hour either face-to-face or over the phone, followed by further recommendations and action plans.

Feel free to contact us to discuss any of these options.

“We have been working with the Purple Hat Group for over 3 years and in that time they have made a significant contribution to the growth of our business to the point where revenues have doubled and we are now having to hire more staff. Our initial meeting began with a strategic review of the business and the relationship has continued.”

Luke Percy-Dove | Matryx Consulting