marketing strategy development

Strategy Development

What makes Purple Hat Group a successful marketing agency is our highly strategic approach.

Strategic Marketing Review

Our strategy development process begins with a strategic marketing review of your business or organisation.

It enables us to deliver a strategy that is aligned with your business goals and plans for success.

Facilitated by the Director of the Purple Hat Group, our goal is to help define your objectives and outcomes, identify gaps and opportunities and determine the steps required to get you where you need and want to be.

Depending on the scope of your requirements, the strategic process can involve one or all of the following stages:

Stage One:  Strategic Review

  • An initial briefing with the Owner, CEO, Director or Project Manager
  • 3-hour workshop or planning session
  • An organizational audit and review of current strategies and activities to identify gaps and opportunities
  • Relevant market research & analysis

Stage Two:  Strategy Development

Our strategic review is followed-up with a marketing report detailing findings and a proposed roadmap based on the agreed goals and objectives.

Stage Three:  Implementation 

Option 1 – Marketing Outsourcing

This is for clients who don’t have the resources in-house or are looking for a more cost-effective, focused and strategic marketing approach.  The Purple Hat Group will work with you to drive and execute your marketing and communications program.

Option 2 – Ongoing Mentoring & Reviews

This is for clients who want to keep up the momentum and stay on track with their progress with ongoing monthly support  consisting of one meeting a month for an hour either face-to-face or over the phone, followed by further recommendations and action plans.

Feel free to contact us to discuss any of these options.


Lisa has enormous drive and energy and challenged me from very early on about what could be achieved with my business. Right from the start she could see the opportunities for consistent, sustained growth and quickly set about mapping the process for me. As a result of her input, the business has undergone a transformation with a far more strategic and long-term approach to marketing and business expansion now in place.

Apart from being a really respected and valued member of my team, she is the most fantastic person to work with. She buys-in at a level that is an absolute rarity these days and nothing is ever too hard for her. She has a seemingly unique capacity to just get things done.

Luke Percy-Dove | Director | Matryx Consulting

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