For Education & Training Sector & Across Business
At Purple Hat Group, we believe a great reputation isn’t built overnight—or only in the media. It’s shaped in every conversation, every story told, and every digital touchpoint For over 20 years, we’ve partnered with schools and businesses to deliver PR programs that focus on clear messaging, strong media relationships and authentic storytelling. Together with our strategic marketing activities our integrated campaigns will help build brand awareness and trust.
Traditional PR
Traditional PR is about influence and trust. It’s where relationships with journalists matter, and where a strong story can open doors. From coverage in print, TV and radio, to thoughtful media releases, media backgrounders, strong editorials and features, and timely crisis support, we make sure your voice is heard in the right places.
What is Digital PR?
Digital PR takes those proven PR foundations and amplifies them online. It’s not just about mentions in the news—it’s about building visibility, authority and connection in the digital world. Through smart storytelling, content creation and targeted outreach, we help your brand reach the right audiences, improve search rankings, and grow influence well beyond traditional media.
Meet Your PR Team
Our team blends the best of journalism, marketing strategy and PR. Led by Lisa Pititto, alongside Stefanie Mullin, Sarah Marinos and Cheryl Critchley, we bring decades of experience as senior journalists, editors, content creators, marketing strategists and PR /media specialists. Having written for leading newspapers, magazines, universities and schools, we know how the media thinks—and how to craft stories that cut through.
We predominantly specialise in public relations and digital PR for Education and training (Schools, Universities, TAFEs and Child care centres), Professional Services, Senior Executives and Corporate Management, Manufacturing and Non-profits and NGOs – helping leaders, brands and communities share their story.
What We Do
Our Public Relations and Digital PR services are designed to build credibility, strengthen reputation and engage the audiences that matter most – whether through traditional media, digital channels or a combination of both.
- Comprehensive PR Program Delivery
Media relations and liaison, media releases and distribution, media kit creation and backgrounders, media plans, media advice, crisis and issues management, and key message development. - Media Coverage Across Channels
Placement in print, TV, radio, online news outlets, industry publications, blogs and digital magazines that matter to your audience. - SEO-Driven PR Campaigns
High-quality backlinks from reputable sites to increase your Google rankings and make you easier to find. - Thought Leadership & Content Creation
Articles, opinion pieces, features and newsletters that position CEOs, business leaders, principals and educators as credible voices and industry leaders. - Digital Campaigns & Storytelling
Creative campaigns that highlight achievements, milestones and innovations — from staff and student success stories to business growth, community impact and brand initiatives. - Social Media Storytelling
Strategic use of social platforms to build engagement, credibility and conversation around your brand. - Crisis Management
When challenges arise, clear, timely communication is critical. Our crisis management service ensures you are prepared with proactive strategies, escalation processes, and trusted messaging that protects reputation and reassures stakeholders. With extensive experience in sensitive issues across schools and corporates, we work alongside leadership teams to guide media response, stakeholder communications and community engagement during high-pressure moments. - Online Reputation
Monitoring and managing your digital footprint, protecting reputation and ensuring clear, consistent messaging when it matters most.
Every organisation has a story worth telling – and protecting. At Purple Hat Group, we work with you to share your achievements, manage challenges and build a reputation that lasts.
Feel free to get in touch with our team to discuss how we can help you implement a Public relations and Digital PR program for your school or business.