Digital Marketing Company

Digital Marketing

Digital Marketing Company

Purple Hat Group is a digital marketing company with highly experienced digital marketing consultants who have been working in the online space for over 15 years and specialise in developing integrated marketing strategies.

In conjunction with our digital strategy work, there are several key areas we specialise in:

Website – Review, Design, Development, UX

We specialize in:

  • Optimizing conversions through UX, strong copy and call to actions
  • Driving traffic through SEO
  • Increasing engagement
  • Delivering a seamless and friendly user experience by designing beautiful websites targeted to your audience with a strong positioning through content, images and design

We have a long portfolio of websites that we have been responsible for developing and enhancing over the years and have a strong track record of increasing conversions and driving revenue.

Content Marketing

We work with you to develop content for your website, newsletters, blogs and overall brand positioning that will:

  • Increase your brand presence
  • Engage your targeted audience
  • Drive and convert leads
  • Build trust amongst your tribe
  • Develop value adding, authentic content
  • Deliver your messages through targeted channels
  • Meaningfully measure your success through various tools and analytics

We also distribute your content through various channels identified as part of your communications strategy.

Email Marketing & Marketing Automation

Email marketing is incredibly important and critical to building a relationship with your clients and customers.  It helps build your brand, loyalty and trust and it enhances your company’s positioning, giving you a direct channel to communicate with your subscribers.

We look at the best ways for you to engage, retain, convert and maintain your audience through:

  • Segmentation
  • Email design
  • Content
  • Analytics
  • List building techniques
  • Marketing automation strategies

Everything we implement is strategically aligned with your business goals and objectives.

Online Reputation Management

We will develop the best strategy to engage with your brand advocates, build your profile, deal with negative reviews and reach more of your targeted audience.

Please feel free to contact us to discuss any of these digital marketing strategies.