Lisa Pititto
Managing Director
Lisa Pititto believes the best marketing strategies are often the simplest. She cuts through the clutter and ditches the jargon to help schools and businesses connect with their audiences in ways that are real, strategic, and refreshingly easy to understand.
“Marketing does not need to be complicated to be transformational”.
As the founder and Managing Director of Purple Hat Group, Lisa leads one of Australia’s most trusted marketing and communications consultancies – known for its results-driven approach to strategic marketing, branding, PR and reputation management, content creation, and crisis communications.
With more than 25 years of experience in senior leadership roles, Lisa has built an impressive reputation across education and business. She’s trusted by some of Australia’s leading CEO’s and school principals, has served on boards, collected accolades, and shaped campaigns that have moved the dial.
Clients partner with Lisa and her team to elevate and safeguard their reputation and brand – a testament to the powerful trust and transparency built into her working approach. They value not just her strategic mind, but also her honesty, steady presence under pressure, and ability to deliver clear, actionable outcomes – especially when the stakes are high.
Crisis navigation is where Lisa’s unique blend of empathy, decisiveness, and strategic nous really shines. She doesn’t just put out fires, she protect reputations, preserves trust, and guides people through uncertainty with conviction and grace. It’s high pressure work, but Lisa handles it with the kind of steadiness and insight that makes others feel safe, supported and seen.
What sets Lisa apart is her unwavering focus on alignment. She digs deep into the foundations of each school and business she partners with, going beyond logos and taglines to create purpose-driven strategies that align with values, goals, and real-world outcomes.
Her mission? To make marketing practical, powerful and transformational.
Beyond client work, Lisa is deeply passionate about mentoring. She supports marketing executives, CEOs and business owners to grow their confidence, sharpen their strategy, and build their organisation’s marketing capability from the inside out.
When she’s not leading a strategy session or navigating a media storm, you’ll likely find her catching up with friends and family, keeping fit in the boxing ring, learning a new skill, or hanging out with her teenage son!