Frequently Asked Questions

Purple Hat Group is a strategic marketing, communications and crisis management consultancy based in Melbourne. We help schools, professional services, and businesses strengthen their brand, grow their audience, and protect their reputation through creative, strategic, results-driven campaigns as well as content creation.

Our team includes highly experienced senior marketers, communication specialists, journalists, and graphic designers, as well as digital content creators who know how to target different audience segments across the social media landscape. This blend of skills means we can craft strategic, creative, and channel-specific campaigns that connect with your audience and deliver measurable results.

We work with private and independent schools, professional service firms, hospitality groups, and businesses across Australia. Our clients value a marketing and communications partner who can think strategically, communicate creatively, and respond quickly in high-pressure situations.

We take a strategic approach – starting with insights, identifying the right capabilities, and creating a clear plan to deliver measurable results. Whether it’s brand positioning, content creation, or digital campaigns, we focus on strategies that attract and retain your ideal customers.

Yes. We provide one-on-one and team mentoring to help marketing teams and leaders build skills, confidence, and strategic thinking. This is especially valuable for schools and small businesses with limited in-house marketing resources.

With over 30 years’ experience in education marketing, we specialise in building brand awareness, generating enrolments, and managing and protecting school reputations. We understand the unique challenges schools face and partner closely with principals, boards, and leadership teams to deliver strategies that strengthen community trust and drive measurable results. Our experience includes working with some of the top independent schools in the country as well many Universities and TAFEs.

Yes. We design and deliver targeted, data-driven campaigns that highlight your school’s strengths, attract the right families, and support long-term enrolment growth. Our approach blends brand marketing, digital storytelling, digital public relations and traditional public relations, lead nurturing, event management and community engagement to achieve sustainable results.

We provide discreet, strategic advice to help schools navigate sensitive issues with care and professionalism. From internal communication plans to media liaison, we ensure every message aligns with the school’s values and protects its reputation.

We act fast. Our team assesses the situation, develops a clear action plan, and manages all communications to protect your reputation. This includes preparing media statements, briefing spokespeople, handling social media, and keeping key stakeholders informed. With decades of high-pressure experience, we ensure messages are accurate, timely, and aligned with your strategic objectives.

Absolutely. We create tailored crisis communication plans and train your leadership team so you can respond confidently and effectively. This preparation reduces risk, protects trust, and minimises potential damage to your brand.

We have managed a very diverse and wide range of situations – from student and staff incidents, legal issues, historical allegations and negative media coverage to social media backlash and operational disruptions. Our focus is on preserving stakeholder confidence while resolving the issue as quickly as possible. We also have a lot of experience working with legal teams to ensure all our communications are accurate and compliant.

We begin with a discovery session to understand your goals, challenges, and opportunities. From there, we develop a strategic plan with clear actions, timelines, and success measures.

Both. Some clients engage us for a specific campaign or crisis, while others retain us as their outsourced marketing and communications partner.

We’re based in Melbourne and work with clients across Australia, both in-person and online.

Contact us via our website form or call our Melbourne office on 1300 745 822 to arrange a complimentary discovery session.